The founder of Chipotle has taken to Twitter to express his distaste for the idea of Chipotles beef gravy and other Mexican-themed desserts being sold in the chain.
Chipotle CEO Steve Ells told CNBC that the company would be considering making changes to its recipes if they were associated with the use of beef, and suggested that a ban would not be the answer.
Ells said that he does not want to be a part of a culture where people feel comfortable making offensive, offensive jokes and that he is disappointed that the issue has made it into the news.
Ell is the second CEO in the last week to come out against the use and promotion of the condiments and gravy.
Last month, Chipotle said that it would be making a “zero tolerance” policy for any “offensive or inappropriate use” of its ingredients.
The Chipotle CEO also expressed frustration that the news of a beef product ban has been discussed widely, calling it a “public relations nightmare.”
The restaurant chain’s new CEO also pointed out that there was no need for a ban as the company has seen sales increase dramatically, saying that sales are now $1 billion.
Ell’s comments came after another major food and beverage company, PepsiCo, announced that it was also considering making a similar change to its sauces.
PepsiCo has not announced a decision on the ban, but a spokeswoman told CNBC on Tuesday that it is currently working with partners to determine how to move forward.